Founded in 2000, Betfair are an online sports betting operation with a difference. At this site, users can not only place traditional wagers, they can also head over to the Exchange, choose a sports event, set their own odds and offer these to other customers to bet against. With over 3 million punters registered across their range of sites, Betfair are a pure online bookmakers, with no high street presence, who have won the Queens Award For Enterprise and grown to employ over 1,200 people.
With around 22 sports currently offered, plus special bets, and politics, Betfair customers are spoilt for choice, while a huge number of in-play betting opportunities, and a wide selection of wager types just add to the appeal of this very unique site.
Sports Betting Markets.
The sportsbook is well laid out and easy to use, with customers able to place wagers on all of the main upcoming events, as well as in-play sports. The range covered includes everything from the obvious like Football, Rugby, Horse Racing and Cricket to the more unusual like Gaelic Sports and Mixed Martial Arts, plus special bets like ‘Big Brother’ winners, or the name of the next royal baby. It’s a very wide selection and only the most obscure games that very few people would look for are missed out, the only thing that they have not covered are Virtual Sports.
Making a bet is just a matter of clicking on a chosen event, deciding which outcome to bet on, adding it to the Bet Slip and confirming the price. There are multiple betting options on many of the sports, so for example, it’s possible to place Football bets such as full time, half time and over/under total scores. A Best odds Guarantee is provided for Horse Racing fixtures, so if a bet is made prior to the race, and the Starting Price is better, Betfair will pay out at the SP if the bet is a winner.
With the worlds’ biggest betting exchange, Betfair can offer their customers a unique and exciting way to play. By picking an event from the Betfair menu, anyone can set their own odds on the outcome of the event and offer it to other Exchange users, who can then choose to accept these odds and bet against them. Betfair hold the funds until the bet has been decided, and take a small commission for offering this service. It’s estimated that odds are around 20% better here, as members try to offer the best deals to ensure that someone is willing to accept the bet.
Another innovation at Betfair is the Cash Out feature, whereby customers can take their winnings at any point of a game. So if you have wagered that your team will win a game and they are ahead at the 60th minute, you can cash out the bet early and secure a win. The odds are reduced, but it’s a great way to ensure that the bet is not lost, especially if it looks like the opposing team are going to score soon.
With an extensive selection of live streamed events, plus lots of tips, news advice and game previews all available, Betfair offer a full online sports betting service that few can match.